Word Robot — Brand Sheet

Brand sheet · July 2026 · wordrobot.app

Word Robot

Colour

Warm off-white paper, saturated plastic on top. Ink is the only text colour.

Background#FFFAE8

Ink#22224F

Primary#00BDBF

Secondary#00EFFC

Accent#ABF051

Quiet text#305880

Coral#FF9858

Yellow#FFDB1F

Mint#56ECB5

Sky#5AD3FF

Type

Display · Fredoka 700

Word Robot

Name and page headings only.

Body · system sans 400 / 700

Common exception words don't follow the usual phonics rules, so children learn them by sight.

Everything else. Buttons at 700.

Buttons

Full pill, weight 700, soft shadow, lifts 2px on hover. Rotate the three colours down a list so no two neighbours match. One emoji per label, always trailing.

The mark

56px

32px

24px floor

Clear space all round = a quarter of the mark's height.
Never below 24px on screen, or 8mm in print.
Don't recolour, stretch, outline or add effects.
Place it on cream, white or a flat brand colour — not photos, not the gradient.

Download logo

PNG with transparent background, 248 × 262px.